Tips to Use AI-Generated Video Clips in Product Videos
There is no doubt about the value of using video content on your website and social pages. Videos dominate the internet, accounting for about 80% of online content. And the demand for videos continues to grow.
Even the most productive brands struggle to produce enough video content for their sales and social channels. AI Video Generator is a new solution to this problem and is gaining more and more importance among major brands.
These video creation services use artificial intelligence and machine learning to create videos without the need for a team, actors or complex editing software. Simply insert an article or script with information about your brand, and with one click you can create an attractive video that can be published on your website or on social networks.
But AI is not always reliable and the value offered by these services is often misunderstood.
AI video clips are not a substitute for creating engaging video content. However, you can support some of them in your content efforts, which allows you to reduce costs and maintain a robust content creation schedule.
Below we will give you an overview of the different types of AI video generation and recommend how to use them effectively in product videos.
AI-generated video creators for product videos
Three types of AI video generators are gaining popularity among marketers. Each has different uses. We summarize them as follows:
Text-video AI
These AI video tools analyze the text and match it to images and Clips from archival libraries. For example, you can copy/paste an entire article about “how to make a cake” into the tool, and the AI will create a video with archive images and text overlays. You can also add music to these attractive slideshow style videos.
If the AI doesn’t do it right, you can edit the text or share the contents of millions of archive photos and videos.
This is not the most advanced Video Creation technology, but it is ideal for turning lists and informative articles into videos. You can also add your own Media to create product announcements and shareable product lists. Even if you don’t use all the AI-generated video, you can choose Clips or use templates to get free video effects for your product videos. At the checkout designs.ai to see a text-to-video AI generator in action.
Adding text to Avatar
Text-to-Avatar AI turns any text into a script spoken by an AI Avatar on the screen. These avatars look and sound like real people, so you can “create” an actor instead of hiring one.
The most popular AI Avatar video generator is synthesia.io , which has over 50 avatars to choose from. You can also choose templates and customize the text and images on the screen according to your brand.
To add your product, simply upload the desired images and edit them in the video. The Avatar can remain on one side of the screen, in a speech bubble or in the background while you present your product. Take a look at an example here.
This AI tool requires a little more editing to create branded content, but it can save you a lot of money on hiring live actors and voice actors. We recommended it for the production of case studies and product clarifiers.
AI animation
AI-generated animated videos can be very attractive on your website and on social media pages. Just type in a script and add some information about your brand, and tools like Raw Shorts will generate an AI Animation that would have taken hundreds of hours to animate and edit.
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