Tips to Create Interactive Content for Audience on Social Media

Let’s face it: Social media is not where your business preaches.

To develop your activity on social networks, it is not enough to talk about your brand. These 3.8 billion active users do not spend their time online browsing differentiated content that they hardly like. And if you only show one-page ads, chances are you’ll get lost in the middle of scrolling.

While the human attention span is constantly decreasing, the competition for marketers is gradually increasing, with only interactive content having a chance to sneak into the eyes of the target audience.

Content that tells a story, engages the audience while inviting interaction is a need of the present in the world of social media marketing. Looking at the history of corporate social media, it’s pretty obvious that interactive content interacts better with other users.

Well, there are also important reasons for companies to believe in creating interactive content.

Let’s go through them one by one.

Higher engagement rates
Improved User Experience
Better Divisibility
Relevant Measures

With enough reasons to bring unique value to your users, I’m sure you must be eager to get started with interactive content.

How To Start Creating Interactive Content

1. Developing a strategy

In order not to create static content, you need a well-adapted strategy to attract the attention of your users. Nowadays, social media is saturated with branded content, and in order to stand out, you must first list the type of content you want to share on social networks.

It can sometimes become difficult to note how each type of content helps the audience, and when this happens, they turn around. Start by listing the benefits you want users to get from your brand’s content, and then develop a strategy to achieve similar benefits.

2. Let the tools help you

Well, the digital world has everything you could want as a company on social media. But before that, you don’t just need to read your social media content from users.

Start by scratching the surface and, if necessary, use tools such as Adobe Spark, Canva, Fotor, etc. to create interactive content for the respective platforms. In addition, you can also use a number of social media publishing tools to reduce the effort of publishing by using a social media calendar or features such as mass scheduling.

In a world where 93% of marketers believe that interactive content effectively educates their buyers, missing even one opportunity is a loss. To better use social media for business purposes, there are many tools to help you do the same.

Let’s Trigger The interaction

Now that you have a well-planned strategy, you need to take one more step towards providing an interactive social media experience. The world of social media is changing rapidly and to master the art of interactive content, companies must capture the attention of their target audience.

Top tips for creating interactive content on social networks

link the content to your audience

Before you jump directly into content creation, take the time to ask yourself a few questions, such as:

What type of audience does my company target on social networks?

For the audience who scrolls quickly in the middle of their busy schedule, infographics can be the best way to publish more content in a very short time. However, if your product is aesthetic, launching images/videos or even GIFs can be a good choice.