Inclusive Social Media Content: Way To Reach All Audiences

Inclusive Social Media Content: Way To Reach All Audiences

The inclusive content of social media takes into account the different needs of all audiences, including users with different mother tongues, cultural backgrounds, nutritional needs or disabilities such as vision loss.

When creating posts, videos, captions or stories on social networks, you must take into account the reading and listening experience of all audiences. This gives users a sense of belonging and commitment to your brand, despite their differences or needs.

Solvid lists tips on how to reach all audiences and grow your brand with inclusive social media content.

Reach all audiences and strengthen your brand: inclusive social media strategies

Use the included language

Inclusive language doesn’t just mean being politically correct; it’s about making everyone feel appreciated and heard. It’s like speaking in a way that welcomes everyone into the conversation.

To respect all public, you must avoid using these:

Sexist expressions like “guys will be guys”.
Gender-specific language like “female doctor” – these are just doctors.
Generalizations or assumptions that could alienate or offend your audience. For example, please don’t assume that all your customers define themselves as one gender. Try using gender-neutral pronouns instead.
Cultural references, idiomatic expressions or phrases that can be mistranslated into other languages or misinterpreted by different audiences.

Kate Meyers Emery, senior digital communications manager at Candid, said“ “a great tool for this is WittyWorks, a browser extension that alerts you to potential problems with the words you use. Although you still need to keep your own knowledge up to date, the tool can help you rethink your use of the language.

“Things like Harvard’s implicit bias testing tools can also be useful for understanding your own bias and how it can affect your writing.”

Take into account readability

It is important to take into account the readability of your content, including your words and font styles, sizes and colors.

Here are some readability tips that you should think about:

Studies show that fonts such as Arial, Tahoma and Verdana are more readable for people with dyslexia.
In addition, sophisticated fonts for screen readers are not clear enough to read.
Use abbreviations and acronyms carefully, as they may confuse some readers.
The alternating capital letters read like gibberish to screen readers.
Screen readers cannot understand the context of using capital letters.
Do not replace the letters with asterisks ( * ) because they interrupt the flow for screen readers.

You can check the readability of your social media content with Hemmingway Editor or Readable. Aim for Grade 8 or lower to meet WCAG standards.

Add alternative text and descriptions

At least 2.2 billion people worldwide suffer from vision problems, including blurred vision and color blindness.

All images must contain a written description called alternative text (alternative text). This allows helpers such as screen readers to tell the description to those who cannot see the image.

Here are some great tips for writing an alternative text:

Describe what is actually seen in the photo. For example, “a Golden Retriever puppy drinks from a bowl of pink water”- NOT “image of a drinking dog”.

Do not include “image of” or “photo of” in the alternative text.
The alternative text does not need to be formal and must explain any humor or joke conveyed in the image.
If the image contains text that is central to its meaning, include it in the alternative text.
It takes longer to retell an alternative text than to read it, so keep it short for those who use auxiliary tools.

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